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Digital Marketing

Analysis

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Branding

Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.

PURPOSE OF BRANDING

With a myriad of brands selling either the same or similar products or services, what makes a particular market make that choice to choose you? The purpose of branding is knowing and consistently living from a true identity. Whether done deliberately or not segmentation occurs, bringing together a passionate community of fans who engage and relate to your brand and become your best brand advocates. They will talk about you, and have that brand love that happens on and offline.

Remember that your brand doesn’t live in a vacuum. Begin to create a narrative for your brand. Be clear about what your values are and strategically position your brand in the marketplace and you will begin to see organic growth of your brand and leverage, Identification, Confidence and Community to build brand influence and customer loyalty.

Awards Identify Your Brand

Marketing awards help to promote your brand, showcase the work of your team to your company and executives, and they look great on your resume. You’re also a professional marketer, so crafting a winning award entry is right down your aisle.

Marketing awards should be on your radar, and your agenda. However, while researching awards for organisation, we didn’t find a readily available list of marketing awards. We decided to fix that by putting together this list of awards that you can apply to!